marketplace en
Gross merchandise value
marketplace
Also called: GMV
Plain-language definition
Plain-language definition
The total value of goods sold through a marketplace before deductions.
Why it matters
GMV measures marketplace activity but is not the same as platform revenue or seller profit.
Technical detail
Gross merchandise value sums transaction prices over a period before refunds, fees, shipping, taxes, or other adjustments, according to the platform’s stated method.
Examples
- A marketplace reports $50,000 GMV from completed device sales this month.
Related terms
Sources and review
Reviewed July 12, 2026 by [email protected]. Next review due July 11, 2027.
- Buying From an Online Marketplace — United States Federal Trade Commission Accessed 7/11/2026
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